what is Doris?
DORIS is an AI-powered fashion platform that helps people dress better with confidence and zero doubt.
She understands your body, your style, and your context, guiding you to choose, combine, and buy clothes that truly work for you.
Like a friend who knows you for real.
DORIS exists to remove the fear of getting dressed wrong and turn every decision into confidence.
With a personalized inspiration feed, a smart product browser,
visual try-on through your camera, and a curated digital wardrobe, DORIS makes getting dressed simple, intuitive, and right.
Not about trends.
About trust.
the task
Translate DORIS’ core product features into high-impact content to present to major investors in Saudi Arabia, and later evolve the same assets into a consumer-facing video.
the approach
The entire project was built through an AI-native workflow, designed to ensure consistency, speed, and creative control.
FLORA was used as the main creative engine, structuring the process from prompt to image and image to video, while preserving visual language and narrative cohesion.
production
All assets were generated using artificial intelligence.
Images and videos were created through a controlled pipeline that allowed fast iteration without compromising aesthetic quality or brand consistency.
Prompt Engineering & System
This project also exposes the creative system behind the visuals.
Inside FLORA, I developed a structured prompt base that guided:
Visual direction
Style consistency
Image and video generation
The interface, prompt logic, and generated outputs are part of the case, reinforcing hands-on proficiency in AI-driven creation.
To bring the narrative to life, HeyGen was used to generate voice delivery with natural pacing, tone, and consistency, allowing scripted content to feel human, fluid, and scalable across different versions of the videos.
Starting from simple client-provided reference images, it was possible to build rich, dynamic visual narratives through AI-driven image generation and image-to-video workflows, expanding visual depth, motion, and storytelling while maintaining alignment with the original creative intent.
Final AI-Generated
Video Series
The final delivery consisted of five short-form videos, each focused on a core functionality of the app, designed to clearly communicate individual product features while maintaining a cohesive visual and narrative system across the entire series.