XTAGE
XTAGE is the cryptocurrency trading platform from XP Inc. In collaboration with Marcas com Sal studio, we developed the brand identity for its launch in 2022.
The design follows a minimalist and technology-driven approach, with a solid and streamlined color palette. The brand's sharp and precise angles, combined with its graphic elements, convey a sense of accuracy and objectivity, aligning with its innovative positioning.
Expressive angles and shapes intersecting at various points, becoming both a meeting and starting point: these are the most striking characteristics of the logo. Its unique design conveys movement and dynamism, creating a sense of perpetual motion. A brand that is never static.
The brand's graphic elements are derived from the 45° and 90° angles found within the letters of the logo. These angles serve as the foundation for a cohesive visual language, seamlessly connecting the logo's structure with the brand's broader design system. This approach reinforces consistency and dynamism across all brand applications.
